Must-do is a good fucking master. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? The details are not the details. They make the fucking design. When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. Why are you fucking reading all of this? Get back to work. This design is fucking brilliant. Fuck. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. Fuck. What’s important is the fucking drive to see a project through no matter what. If you fucking give up, you will achieve nothing. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. Dedicate yourself to lifelong fucking learning. Never let your guard down by thinking you’re fucking good enough. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. To go partway is easy, but mastering anything requires hard fucking work. Make your work consistent but not fucking predictable. Design as if your fucking life depended on it. If you fucking give up, you will achieve nothing. The details are not the details. They make the fucking design. You won’t get good at anything by doing it a lot fucking aimlessly. The details are not the details. They make the fucking design. Never let your guard down by thinking you’re fucking good enough. Why are you fucking reading all of this? Get back to work. You won’t get good at anything by doing it a lot fucking aimlessly. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. Don’t get hung up on things that don’t fucking work. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. The details are not the details. They make the fucking design. To go partway is easy, but mastering anything requires hard fucking work. Someday is not a fucking day of the week. Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” Design as if your fucking life depended on it. If you fucking give up, you will achieve nothing. Creativity is a fucking work-ethic. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. Nothing of value comes to you without fucking working at it. Make your work consistent but not fucking predictable. Design is all about fucking relationships—the relationship of form and content, the relationship of elements, the relationship of designer and user.

Don’t get hung up on things that don’t fucking work. Someday is not a fucking day of the week. You are not your fucking work. If you fucking give up, you will achieve nothing. Never, never assume that what you have achieved is fucking good enough. The details are not the details. They make the fucking design. Why are you fucking reading all of this? Get back to work. Must-do is a good fucking master. While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.” Make your work consistent but not fucking predictable. Intuition is fucking important. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. What’s important is the fucking drive to see a project through no matter what. Use your fucking hands. When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. The details are not the details. They make the fucking design. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. Nothing of value comes to you without fucking working at it. You are not your fucking work. Think about all the fucking possibilities. Intuition is fucking important. Make your work consistent but not fucking predictable. Learn from fucking criticism. Someday is not a fucking day of the week. Respect your fucking craft. Intuition is fucking important. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. To go partway is easy, but mastering anything requires hard fucking work. Creativity is a fucking work-ethic. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. If you’re not being fucking honest with yourself how could you ever hope to communicate something meaningful to someone else? Don’t fucking lie to yourself. You need to sit down and sketch more fucking ideas because stalking your ex on facebook isn’t going to get you anywhere. Remember it’s called the creative process, it’s not the creative fucking moment. When you design, you have to draw on your own fucking life experiences. If it’s not something you would want to read/look at/use then why fucking bother? Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. To go partway is easy, but mastering anything requires hard fucking work. Fuck. Fuck. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. Don’t fucking lie to yourself. Widows and orphans are terrible fucking tragedies, both in real life and definitely in typography. While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.”